Feast Or Famine
by Gill E. Wagner
In order to avoid the feast-or-famine cycles that plague most service professionals, you must:
- Create a marketing plan that includes regularly scheduled activities.
- Implement that marketing plan religiously, without ever letting client work get in the way.
Our Weekly Tips are a component of our overall marketing strategy, yet it’s been almost a month since I’ve written one. So your tip for the week is to do as I say, not as I do – no matter how busy you get, keep that marketing machine going, or you’ll regret it down the line.
Have a great week!
Gill
