Forgot your password?
![How To Build The [Your Name Here] Sales System](http://honestselling.com/books/hscover.jpg)
Finding Common Mistakes
Document Actions
Yesterday, I had the pleasure of speaking at the Businesspersons Between Jobs meeting in St. Louis. One of the points I made was the importance of integrating separate marketing activities so that the results of each improve. As an example, I explained how I hand out "Member For A Day" postcards when I'm at networking functions – the postcards are basically an invitation to attend the Breakfast Club Workshops I conduct every month at a discount. I also passed out cards to everyone at the meeting so they could see the format I use.
After my presentation I opened the floor for questions, and one of the attendees asked me, "What's your strategy for not having your contact information on these cards?"
Turns out, all I have on the cards is registration information. They say: "To register for a Breakfast Club, call Cindy at (314) 416-1440, or visit honestselling.com."
I guess my tip for the week is this. No matter how confident you are in your own ability to create wonderful marketing material, you should ALWAYS have a second set of eyes look at it before you use it. After all, it's the little things you miss that could negatively impact your results. (Considering the fact that my wife is a professional copyeditor, and considering the fact that she's been drilling this into my head about copy for more than six years now, you would think I'd have learned.)
So find a trusted colleague who will trade reviews with you, or hire someone to take a quick look before you finalize your material. The results you improve may be your own!
And if you want someone to edit your copy for punctuation, consistency, layout, understandability and so on, visit Cindy's website at http://www.editingink.com. (There's some of that integrated marketing of which I spoke earlier! ;-)
Have a great week!
Gill
Subscribe