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New Math: 1 + 1 = 5
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I realize you've spent your life being told that 1 + 1 = 2, but in business relationships, the old-math equation creates a limit I just can't tolerate, and it's time to change the rules of math, so we can break free of those constraints.
Under the new-math rules, I say that 1 + 1 not only can equal 5, but in the context of business relationships, unless it actually does equal 5 (or more) you should not form the relationship at all.
Think about it this way. When was the last time you took on a business partner, or hired a new employee, or accepted a new job, or hired a business advisor or formed a referral network? Think about how much time and energy that new relationship sapped from your already hectic day. What would it take for that investment to be worth it?
In the old-math world, if a new partnership allowed you to produce twice what you could have produced on your own, you'd have signed up the partner and never looked back. But let me ask you this: Since you're now sharing your wealth with the new partner, is twice the result you could have achieved alone worth the hassle and the risk of taking on that partner?
Not in my experience, it isn't. (But that's me.)
What I'd challenge you to do when evaluating new business relationships is to stop thinking in old-math terms, and start thinking in new-math terms instead. Before you create any new, collaborative business relationship, do some new math and determine whether you and the new partner, group, vendor or whoever, can produce five times the result together than you would have produced separately.
- Can that new partner help you quintuple your business?
- Can the time-management consultant you hired help you cut your wasted time enough to be worth five times what you paid for the help?
- Can the new employee's involvement make the department so much more productive that the return on investment is five times what you pay the employee to be on the team?
- So you're accepting a sales position at a new company? That's great, but can you produce five times what that company spends on you in sales volume this year?
New-Math Rule: Unless you can produce five times the result together than you could have produced alone, don't collaborate.
Add that rule to your bag of tricks, and all future collaborations will produce five times the result you previously achieved.
Have a great week!
Gill
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