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Why Use Honest Selling Methods?

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by Gill E. Wagner
My father was a residential remodeling contractor. Because his company was small, he ran virtually every aspect of it – getting permits, lining up materials and swinging a hammer. And, of course, most of his “free time” was spent marketing and selling.

I remember, in my childhood, spending time with Dad in the garage, straightening bent nails so they could be reused. I also have fond memories of working with Dad on weekends and during summers through my teenage years. But, one of my strongest memories is the day that I realized how much I hated the fact that to be in business, you had to sell. 

That day happened when I was 17 years old, and my high school was celebrating homecoming. Our homecoming weekend consisted of a Friday-night dance, Saturday football, and a choir performance and variety show Saturday evening. 

I went to the dance solo, because a certain cheerleader named Cindy said, “Gill, please quit asking me” (I married her six years later). I couldn’t play football because of a bad knee. And I can’t carry a tune in a bucket. But, I had auditioned for the variety show a few weeks earlier, and my juggling and balancing act was slated to be the finale, which made it the final event of the weekend. Needless to say, the show was going to be a very big deal for me, so Mom invited the whole family.

I was very nervous as I started my act – juggling three balls in a variety of configurations. I even dropped one during an early routine, but it stayed close and I was able to recover quickly. I also did a flawless routine with a ball, bowling pin and juggling ring.

After juggling, I went into my balancing act. I started with a World War II bayonet balanced point-down on my nose, then followed with a pickax and shop stool, respectively, on my chin. Then, for my big finish, I stood a 10-speed bicycle on its rear tire (having wired the wheels so they wouldn’t spin), and balanced the bike on my chin.

It was glorious! I’d never been on center stage before, and I’d pulled off an act that my small high school would never forget. I still get goose bumps remembering the moment I set the bike down and saw the entire audience rise as one in a booming ovation.

Shortly after I got off stage, I headed toward my family to get my “pats on the back” from Mom and Dad. That’s when it hit me ... Dad wasn’t there.


 

Honest Selling is a sales method for people who hate interrupting the things they love – things like family, real work or hobbies – to sell, and for those who loath traditional salesmanship.

With Honest Selling, you can:

  1. Reduce the time you spend selling.   
  2. Eliminate the pain associated with selling.  
  3. Increase your sales results.   
  4. Establish yourself as a service professional who can be trusted – even by those who say “No” to your offers.

This website includes advice on many aspects of pricing, marketing and selling professional services, and it is my hope that you will be happier and more successful after learning and adopting a disqualification model for selling.