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How To Write Great Copy Fast
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"Fast" and "quality" are two words I never would have put together when it comes to great writing, until I learned a technique that made an immediate and substantial improvement in the volume of copy I can write without damaging quality. (In fact, I think my writing is getting even better.)
The theory is that you can write well if you write the way you speak, because you've perfected speaking already – you've been doing it your entire life. So to write great material, you must write fast.
In order to write fast and stay on point, you should do three things:
- Whatever your subject is, turn it into a question that you will answer in writing.
- Before you begin to answer the question, write down three key words that demonstrate the point you want to make or the idea you want to convey.
- When you start writing, begin with one of your three key words and include both of the other words in your first paragraph.
Once you have the question and three key words, type as fast as you possibly can for five minutes without backspacing, correcting spelling, thinking about what you write, etc. Just blast it out and try to write as fast as you think. If you do that for five minutes, you'll probably have answered the question and created some of the best copy you've ever written.
My question for this piece was "How can I write fast without sacrificing quality?"
My three key words were "volume," "quality" and "fast."
I'm sure that if you
Okay, I wrote the stuff above in exactly five minutes – the timer actually went off after "you." Then I spent two minutes cleaning up my grammar and spelling, and decided to add this last piece.
If you understood what I wrote and think this may help you improve the quality and volume of what you write, then I suggest you give it a shot. (If you want to take a writing test I've already created, contact me.)
Good luck solving your sales puzzles!
Gill
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