Forgot your password?
You Are Not Alone
Document Actions
Everyone loves getting positive testimonials and quality referrals, because they establish “social proof” that the company achieves positive results for its clients. That being said, my question to you is this: When was the last time you proactively wrote a testimonial or provided a referral to someone who helped you achieve a positive result?
It’s December and we’re in a recession – not a fun time for most people responsible for business development. This week’s tip is to think of others who are experiencing the same struggles you are. So instead of calling a vendor and asking for discounts (this is the advice you’ll get from most economic “gurus”), why not write your vendor a glowing testimonial? Put it on letterhead, and send it to your primary contact. Send a copy to the CEO or president (if not the same person) at the vendor company as well. Include a referral or two at the same time, and you’ll likely make someone’s day.
Remember, your vendors know lots of people, too. Help them with testimonials or referrals, and you will most assuredly reap what you sow.
Have a great week!
Gill
Subscribe