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Your Marketing Plan

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by Gill E. Wagner

Marketing is 10 percent planning and 90 percent implementation.

This Week’s Tip: You cannot achieve optimal results from a marketing plan that is not organized and written down.

Today’s Assignment: Please open your marketing plan to page one. (If you’re the CEO, President or head of Marketing, you should open the company’s plan. If you’re a service professional or salesperson at a larger company, you should open your personal marketing plan.)

If your marketing plan is now open, then congratulations! You’ve passed today’s assignment and are dismissed from class early. If it’s not open, then your next assignment is to organize your marketing plan and to write it down.

Have a great week!

Gill